Tag Archives: East Africa

Advice to Graduates wishing to pursue a career in PR


The good news is that according to the IDS (Income Data Services) there is an 8% increase in the number of graduate roles being advertised this year.  Last year it had pretty much flat lined at 0.1%.  So the tide is definitely turning and we’re certainly feeling it here at Gong. Our numbers have more than doubled in less than a year.  A third of our new starters were graduates.  Our international client base and the expansion of Gong Creative, has allowed us to stretch upwards and outwards.

However, there remain 2.49 million unemployed people in the UK and last year 1 in 10 graduates were still unemployed 6 months after graduating.  We have a way to go yet.  CV’s and covering letters have never been more important.

Much of my time is spent going through these CV’s.  Here are my top 5 tips-

1. Research – Dig deep into agency websites and research thoroughly the company you wish to approach.  If you can drop in a subtle one liner, something you’ve noticed, or are interested in, or impressive company stats/achievements this will show you have done your homework and impress potential employers.

2. Covering letter – this should detail, a little about you, why we should employ you and what attracted you to us, keep it brief, informative and relevant.

3. CV’s -should be no more than 2 pages.  Make sure the layout is clear and sectioned off neatly, so that if someone is scanning through it, they can find information fast.

4. Internships – do as many as you can.  You can’t beat office experience.  Internships have become an elongated  ‘interview process’, they’re a fantastic way for you to gain experience and re-confirm your career path.  As an employer, it gives us the chance to see how you work and fit in, so make the most of it, be keen and get stuck in.

5. Stay in touch, link up with everyone and stay in touch via the usual social media networks. Generate a strong presence out there, keep it up to date, but be mindful of your output.

These may sound painfully obvious, but very rarely are such simple guidelines followed.  If you’re interested in joining the team I’d be delighted to hear from you.  Gong continues to grow both in London and internationally, particularly E. Africa and the US.  We have a wonderfully diverse culture in our London office alone, 50% of our employees are non-Brits and between us we have a huge array of skills, languages, experience and creativity to bring to the table.  For more information please go to our ‘about us’ page and get in touch Frankie@gongcomms.wpengine.com


Garden City selects Gong Communications



11 September 2013, London: Gong Communications today announces that it has been selected to provide full service PR, marketing and creative services to Garden City, a 32-acre mixed use real estate development in Nairobi.

Garden City will be built over the next four years and will be home to the largest shopping mall in East Africa, 420 apartments and houses, 20,000m2 of office space and a 3-acre central park. The contract is effective immediately with initial activity focused on creative aspects of the project – refreshing the logo and developing a new website for this $250m project.

Commenting on the win, Gong’s MD, Narda Shirley said, “The scale and ambition of Garden City is a tangible example of the ‘Africa Rising’ story we so often read about. We’re particularly proud to build our real estate practice with a project of this pedigree and to be providing a full suite of services from reputation management to creative design.”

Mike Kingshott, Director at Garden City’s development manager, Aspire said, “Garden City is a flagship project in the East African market and is emblematic of Nairobi’s position as a growing base for local and international brands. Gong’s experience in the region, paired with their sleeves-rolled-up attitude make them the ideal partner for this development.”

About Garden City
Garden City is a $250m mixed-use development located on Nairobi’s newly expanded Thika Superhighway. Designed to be a city within a city, serving communities across Kenya, Uganda and Tanzania, the first phase of construction will be completed by the end of 2014 with subsequent phases to 2017. Garden City is backed by sub-Saharan Africa’s most experienced private equity real estate investor, Actis, working alongside project and development managers, Aspire and Mentor Management.



An energy revolution is taking place in East Africa as huge resources of geothermal steam beneath the Great Rift Valley starts to be exploited


Isabelle Alenus-Crosby

“Without sufficient Energy, it is impossible to change an Economy” – Jeremy Rifkin

As the entire East-African region is about to experience a geothermal energy boom, it will also play an important part in preserving the planet

Experts estimate that the geothermal potential of the East African Rift Valley, a geothermal hot-spot that spans 11 countries, will be essential for the area’s continued GDP growth. Geothermal energy, which is heat from the earth, is cost effective, reliable, sustainable, and environmentally friendly. This new energy therefore has the added bonus of cutting greenhouse gas emissions, and since the earth constantly generates heat, it can also be regarded as renewable.

The East African Rift Valley system is estimated to potentially produce 15,000MW of electricity within the next few years. Recent, enhanced technologies are reducing the unit price of geothermal energy and thus meeting the economic needs of all citizens, including the poor. According to the UN, the geothermal boom could lift millions out of poverty within the next decade.

The good news out of Africa just keeps on coming!