B2B PR ACCOUNT MANAGER

Gong Communications (part of The Wilful Group) is an award-winning international PR and communications agency and a proud B Corp.

We offer our clients the full spectrum of strategic advice, digital and creative communications services from our offices in London and Nairobi and offer expertise in the cross-cutting themes of culture, diversity and inclusion, sustainability, and purpose.

With a growing roster of clients and following internal promotions, we’re now looking for a talented PR Account Manager to join our B2B team and work on some of our key accounts within the infrastructure and renewable energy, global health and development, and technology sectors.

• The successful candidate will have a passion for media relations, strong writing skills and be adept at managing clients.
• They will have at least 3-4 years’ PR experience (ideally some agency side) and a keen interest in our client sectors (specifically Climate, Tech, International Development and Sustainability).
• This is a hybrid role, split between home working and from our Wilful HQ in Marylebone.

 

SUMMARY OF KEY RESPONSIBILITIES

• Be the main point of contact for the client on a day-to-day basis.
• Manage multiple projects of varying scope and size, applying experience and intuition to prioritise effectively.
• Translate agreed strategies and programmes into effective tactical implementation that meets and exceeds client expectations.
• Monitor the delivery of activity against agreed programme KPIs.
• Combine PR creativity with knowledge of the client and industry to identify news hooks, angles and thought leadership themes that deliver against each programme’s communications objectives.
• Deliver strategic, insight-led writing with guidance on approach from senior team.
• Apply commercial awareness to the running of accounts and scope cost estimates for basic projects.
• Contribute to strategy creation and drive forward the tactical implementation of agreed communications programmes across earned, owned and paid channels.
• Proactively build relationships with journalists and industry influencers, leveraging these relationships to the benefit of clients.
• Spot and trouble shoot potential issues before they become problematic, keeping the account director on the account aware of progress.
• Lead client meetings.
• Mentor junior colleagues, support their development and be a source of constructive feedback, ideas and experience.
• Oversee the creation of account documentation and maintain the highest standards of delivery.

 

WRITING

• Excellent command of the English language and the ability to write creatively while keeping in line with grammatical and journalistic best practices.
• Create a wide range of documents, as well as mentoring account executives to effectively deliver them.
  • Examples include, press releases, pitches and pitching and bylined features / comment.

 

EVENT MANAGEMENT 

• Take responsibility for achieving all agreed event KPIs
• Attend (if requested by the client) and manage the effective delivery of client events and support all aspects of event management

 

RESEARCH & ANALYSIS 

• Source, assimilate and analyse information and present it effectively
• Demonstrate established, in-depth market knowledge of client industries and their competitive positioning and be able to apply that to engaging with different audiences (e.g. media, clients, partners, prospects)

 

GONG BUSINESS MANAGEMENT, DEVELOPMENT & MARKETING

Mentor junior team members including taking responsibility for delivering some formal training

• Proactively and effectively contribute to new business pitches, brainstorms, proposals and presentations

 

BENEFIT HIGHLIGHTS

• Hybrid working approach (min 2 days in the office) + early Friday finish during summer months.
• Financed learning and development programme and personalised career pathway.
• Access to the Wilful People Hub (in partnership with Perkbox).
• 25 Days annual leave + 2 additional days per year (1 for birthday/1 volunteer day).
• Office closure between Christmas and New Year.
• Discretionary bonus (10% of net profit to the team).
• Enhanced pension contribution (4% & 4%).
• Funded social events (Christmas, summer parties, regular meet-ups, team lunches, etc.).

 

To apply for this position, please email  careers@thewilful.com