The first free eLearning tool for the B Corporation (B Corp) community has officially launched on the B Corp Way.  

This resource can be used by companies which are either already certified as B Corps or are in the process of becoming one. Certified B Corps are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.  

The eLearning tool began life as a bespoke course for Danone, one of the largest multinational corporations to commit to B Corp certification. Created by Gong Communications, in collaboration with Danone and B Lab, it can now be purpose built for any B Corp to build awareness and understanding among employees.  

For Danone, the tool has proved critical in making sure its 100,000 employees understand the company’s B Corp ambition and get behind it, whatever role they might play in the business.  

Danone has been partnering with B Lab – the non-profit organisation accrediting B Corp certification – since 2015 to help define a B Corp process suitable for publicly listed multinationals.  

Alexandra Heaven, Global B Corp Manager at Danone, who led the project, outlines the aim of the programme: “The B Corp movement is about using business as a force for good. It informs choices we make every day at a corporate and an individual level. We are helping 100,000 people at Danone, who are either already in a certified subsidiary, or on the way to certification, to understand how and why the movement is relevant to them. Gong helped us to develop a really comprehensive internal engagement tool – an e-learning programme – that allowed us to educate all our employees on our B Corp mission, regardless of position or how far through their B Corp journey the company is. Gong also helped us to create an internal comms toolkit to support our subsidiaries in promoting the programme to their employees. Since launching six months ago, we have had over 1,500 employees voluntarily complete the course. This course has proved invaluable in getting employees on board and committed to the B Corp movement.”   

Katie Hill, B Lab Europe CEO, added: “We first selected Gong for this brief because everyone there was excited by the challenge of building accessible and entertaining content. This product will work consistently for people from different companies, cultures and languages who may not have been in the front line of certification, but who are crucial to our ability to bring about real lasting impact. Having gone through the certification process themselves, Gong can relate to the opportunity for companies large and small to embed the B Corp movement into company culture. We are delighted with the results and are sure it will be an invaluable tool for existing and aspiring B Corp employees.”  

The initial four ‘core’ modules are designed to be accessible to all organisations, regardless of size and business model, and are currently available in English, French, Spanish (EU) and Spanish (LatAM).  

• Module 1: B Introduced – What is the B Corp movement and why is it so relevant now? 
• Module 2: B Certified – What is involved in B Corp certification? 
• Module 3: B Inspired – Stories from across the B Corp community 
• Module 4: B Part of the Movement – How you can be an active member of the B Corp movement and what resources are available to you? 

The additional two bespoke modules can be tailored by Gong to reflect any company’s needs and ambitions.   

• Module 5: B Corp for [Company name] – How your company vision and values align with your B Corp mission  
• Module 6: B Corp at [Company name] – How your employees can actively engage in B Corp activities in their day-to-day roles 

Hannah Hughes, project lead at Gong, which is a B Corp itself, said: “There is a great sense of pride and purpose that comes from working for a B Corp. We are trying to capture and convey that in this project, over and above the clear vision that already shapes B Lab and Danone’s reputation so positively. We are thrilled to have been trusted with such an important task and are looking forward to working with B Corps and future B Corps to further the movement.” 

For further information about the e-learning course, please visit: https://gongcommunications.com/about/b-corp-elearning-platform/