Gong was engaged to build the profile of AMEA Power, an ambitious and fast-growing Independent Power Producer (IPP) operating across Africa and the Middle East. At a time when the company was scaling its portfolio and seeking to establish itself as a trusted industry leader, we developed and executed a communications strategy to amplify its voice across influential media channels.

Our media programme delivered measurable impact: securing over 700 pieces of high-quality coverage across pan-African and Middle Eastern outlets, reaching investors, policymakers, and industry stakeholders in key markets.

To strengthen AMEA Power’s thought leadership credentials, we drafted and placed a series of high-impact opinion pieces in tier-one business and financial media, including CNBC and Arabian Business, shaping the conversation around renewable energy investment and sustainable growth.

In parallel, we positioned AMEA Power’s senior spokespeople as authoritative voices in the energy sector, securing broadcast interviews with CNBC and BBC Focus on Africa. These platforms gave AMEA Power an opportunity to articulate its vision for powering Africa’s future, while reinforcing its credibility as a partner of choice in the region.