Category Archives: Uncategorized

THE INSTITUTE OF CHARTERED ACCOUNTANTS OF SCOTLAND CHOOSES GONG COMMUNICATIONS

The international Institute of Chartered Accountants of Scotland (ICAS) has reappointed Gong Communications, a Wilful Group company, as its PR partner. This decision follows a successful second consecutive year of  coverage in major UK and international business media.

Gong will continue to enhance ICAS’s reputation among members and stakeholders, focusing on audit reform in the UK, mandated sustainability reporting, and key accountancy issues such as tax changes.

Gong’s Talent and Development team has achieved widespread coverage for ICAS in notable publications including The Telegraph, The Daily Express, The Guardian, The Sun, and The Financial Times, highlighting crucial topics like the Spring Budget tax changes, the Scottish Budget, UK Audit Reform, and sustainability reporting reforms.

UNESCO TAPS GONG COMMUNICATIONS FOR MEDIA RELATIONS BRIEF

Gong Communications, a Wilful Group company, has been selected to work with the United Nations Educational, Scientific and Cultural Organisation (UNESCO) to provide international communications support for its second Global Forum on the Ethics of Artificial Intelligence: Changing the Landscape of AI Governance.

Getting AI governance right is one of the most consequential challenges of our time, calling for mutual learning based on the lessons and good practices emerging from different jurisdictions worldwide. The question is not whether to legislate AI and converging technologies but how to ethically regulate AI and build a responsible AI ecosystem that benefits everyone, which is a conversation requiring true global coordination and knowledge-sharing. The Forum brought together the experiences and expertise of countries at different technological and policy development levels for a focused exchange to learn from each other and to dialogue with the private sector, academia, and broader civil society.

Gong’s team worked with UNESCO to increase awareness of the Forum and drive greater understanding of the importance of AI governance by securing coverage in international outlets. As international development communications specialists, part of the team’s remit for UNESCO focused on securing interviews for Gabriela Ramos, Assistant Director-General for the Social and Human Sciences of UNESCO, about the AI impacts on countries’ populations, as featured in Agencia EFE, BBC, Fast Company, France 24, or La Croix.

Africa Net Zero: Dr. Wolfram Schmidt on ‘green’ cement

Did you know that cement production is responsible for 8 – 12 per cent of the world’s CO2 emissions?

In fact, if the cement industry were a country, it would be the third largest carbon dioxide emitter in the world with up to 2.8bn tonnes.

As part of our #AfricaNetZero series, we spoke to @Wolfram Schmidt about his research into alternative materials like cassava and other agricultural residues as a source of ‘green’ African-made cement for future sustainable construction on the continent.

Thank you, Wolfram, for sharing your insights with us!

Gong Impact Report

As the year draws to a close, we’ve used the opportunity to reflect on the year we’ve had and the impact we have made. Labelling 2020 as ‘turbulent’ would be an understatement at best. Yet for all the wicked problems that have faced our society and our planet this year, there have been many brilliant lights that have shined brightly and given us reason for hope. At Gong we’ve been fortunate to have been working with many of those bright lights, which we see to be our clients solving some of the world’s most wicked problems. For our part, we’ve used our expertise to accelerate their impact and help them shift the needle through communications.

As a B Corp, we are required to report on our impact. This report reflects the impact we have made this year, both through our client work and through our own commitments to society, environment, our suppliers, our people, and how we operate as a business – our governance.  We hope you enjoy reading what we’ve been up to as much as we’ve enjoyed doing everything in this report.

If you’d like to get in touch and find out more about our work, get in touch info@gongcommunications.com

Africa Net Zero: Elizabeth Chege

To kick off Gong’s new #AfricaNetZero series, we talked to Elizabeth Wangeci Chege @Betz99Kesh CEO and co-founder of @WEBLimitedGroup who was recently honored by @WorldGBC in recognition of her 20-year commitment to green building in Africa and her pioneering work in the sustainable construction sector in Kenya. 

Following World Green Building Week 2020, we caught up with Elizabeth to hear her thoughts on green building in Africa and the Africa net zero conversation. We talked about the influence of Covid-19 on future green building, diversity in the sustainable construction sector, regulation and financing and public vs private net zero commitments. 

Thank you, Elizabeth Wangeci Chege, for sharing your views with us!  

GONG SUPPORTS LLOYD’S ON THE CREATION OF ITS ETHNIC DIVERSITY IN THE WORKPLACE REPORT

 

 

October 2020: Gong supported Lloyd’s on the creation of its Ethnic Diversity in the Workplace report, a culmination of an 18-month exploration into racial and ethnic diversity in the Lloyd’s market. It is part research report and part practical blueprint for change. Using personal stories and data collected from over 900 employees market-wide, it highlights the experiences of black and minority ethnic colleagues in the market to bring different perspectives into focus. Data and real experiences grounded the report in the current reality and helped Lloyd’s to set a benchmark from which to measure future progress.

We are proud to have produced this report for the Lloyd’s insurance market and want to say a special thank you to ad agency Quiet Storm for agreeing to contribute by sharing the experience of its founder, the Creative Director, Trevor Robinson OBE. The Create Not Hate movement that he founded is particularly inspiring for us as a comms agency. Read the full interview with Trevor here.