Category Archives: Small Grid

GLIDE APPOINTS GONG COMMUNICATIONS TO GLOBAL COMMS BRIEF

 

13 October 2020, London and Abu Dhabi: The Global Institute for Disease Elimination (GLIDE), has appointed Gong Communications to lead its communications effort.

Based in Abu Dhabi, but with a global mandate and ambition, GLIDE was launched in November 2019 to help accelerate progress towards the elimination of diseases including malaria, polio, onchocerciasis (river blindness) and lymphatic filariasis (elephantiasis). GLIDE was established through a partnership by His Highness Sheikh Mohamed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and the Bill & Melinda Gates Foundation.

Gong will lead the work from its London office HQ, with regional expertise from its Nairobi office and from partners Seven Media in the UAE and Comunicandes in Latin America. The appointment was made following a public request for proposals which resulted in a competitive tender.

GLIDE’s Advocacy and Communications Manager, Priya Kanayson said, “Communications is one of GLIDE’s key pillars, so we are eager to amplify our voice and ramp up our impact with the addition of our new agency partners. Health has never had more attention, but we need to keep the focus on these specific preventable diseases to drive progress towards their eventual eradication.”

Commenting on the appointment, Gong’s Director, Nikki Francis-Jones said, “GLIDE’s mission could not be more urgent at a time when the end is so nearly in sight for diseases such as polio and with resources for preventable diseases affecting vulnerable communities under pressure due to COVID-19. We feel very privileged to have been chosen, along with Seven and Comunicandes, to help intensify the impact of GLIDE’s work.”

WATCH THE (GREEN) BIRDIE

 

There is something about the sustainability pioneer John Elkington’s new book, Green Swans; The Coming Boom in Regenerative Capitalismthat brings joy as one scans the contents pages. The title unapologetically riffs off the idea of Black Swans – the extreme, the unknown, and very improbable events – described in a book of that name published just before the global financial crisis of 2008.

The twitch at the corners of the mouth when you read is less to do with the subject matter – though this is ultimately an inherently optimistic read – and more because of the fun that John has obviously had with the analogy. Halfway into the book, there’s a section called ‘New Pecking Orders’ – he’s really in his stride now – with sections called ‘Incubating Ugly Ducklings’ and ‘Exponential Migrations’.

All levity aside, Green Swansputs our current challenges into context by setting out the very serious ‘Black Swans’ that we currently face including: Plastic in the oceans, killer calories and climate change. Despite the complexity of the issues, it is not all bad news, mostly because the book is packed with John’s anecdotes and his clever aggregation and framing of ideas about how and where remedies are likely to appear.

The book draws from themes derived from the work carried out by Volans, the future-business consultancy which John co-founded, in its inquiry series: Tomorrow’s Capitalism. The Inquiry kicked off with a recall of the Triple Bottom Line mid-2018, the first ever ‘product recall’ of a management theory. In a blog on Harvard Business Review, John called for re-think and withdrew People, Profit, Planet, concluding it was longer fit for purpose. Together with his colleagues at Volans, he sought to reboot the concept identifying the ‘3Rs’ as its worthy successor: Resilience, Responsibility, and Regeneration are the vital characteristics, Volans argues, of the business systems of the future.

Despite the gravity of the issues, John manages to keep the text from getting too weighed down. He talks about how during his long career as an advisor to CEOs and embattled leaders, he has often used humour in Boardrooms as an unexpected tactic that gets people to drop their guard and focus on unpalatable truths.

The book is packed full of references that resonate reassuringly for businesses grappling with formulating their own response to the emergent future. And while the Covid-19 pandemic rages all around us, there is something strangely calming in thinking that this Black Swan event could end up giving flight to some very welcome and significant Green Swans.

As the book notes, “For the foreseeable future, this will be by far the biggest opportunity for adventure, growth, and evolution in the tightly coupled stories of humankind, capitalism, and our home planet, Earth.”

Green Swans, The Coming Boom in Regenerative Capitalism, was published on 9 April by Fast Company Press and is available to buy on Amazon or direct from the Volans website.

EVENTS

Even the most time poor executive will find space to attend a well designed and executed event if it helps build or maintain networks and the content is inspiring and worthwhile. Our track record includes developing formats for award winning events spanning internal audiences and public launches. From insurance to retailing, private equity to professional development, presidential inaugurations to flash mobs, we can help devise and execute a memorable event.

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MEDIA RELATIONS

Print publications are on the wane, as digital and social media on mobile devices expand to fill every need. It’s not easy to stay on top of the changing media landscape, let alone maintain the necessary relationships.
Working with a professional PR team will ensure that your media communications are of the highest international standards, and that they hit their mark.

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CRISIS

If you are in crisis and looking for assistance, we can advise on stakeholder communications and media strategy, setting up your frontline press office to filter calls and monitor coverage.

If you anticipate there may be trouble ahead, we can help scenario plan, train spokespeople and provide counsel on the best line of response.

Our team’s experience has been honed on a global stage dealing with issues that include mergers & acquisitions, short sellers, product recalls, unions, NGOs and government enquiries.

RESEARCH & REPORTS

Standing up for and standing out for something is a useful way to position your organisation. Having your own data naturally lends more authority. We very often help clients brainstorm what they want to ‘own’ in terms of issues and devise the appropriate research to support it. We can scope the project and find a research partner or pull together a project team to capture, interpret and present the data.

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VIDEOS

A well crafted video is a powerful way to get your message across. With some careful production planning, your film can be edited to different lengths to be used effectively on different platforms. Whether you are looking for inspiration for a standout investor presentation, or to take your employee engagement to another level, we can help. Our expert teams can operate as easily in Lagos or Kampala as London or New York.

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WRITING A BOOK?

A well produced business book still has the effect of conferring authority on the author, especially when it comes from a respected publishing house and is reviewed in major media. Finding the inspirational spark, the right co-writer (or ghost) and engaging with the right publisher takes time and expertise. Getting the book in front of the right people pre-and post launch to ensure it makes its mark is also crucial for a successful project.

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