Category Archives: Small Grid

DOES CULTURE REALLY HAVE TO COME FROM THE TOP?

DOES CULTURE REALLY HAVE TO COME FROM THE TOP?

Narda Shirley, managing director, Gong Communications

In a pressured corporate environment, organisational culture – the purpose, values and behaviours that characterise a business – are widely understood to be a more effective route to decision making with integrity than a rulebook.

From Simon Sinek’s book Start with Why? to Larry Fink’s annual Blackrock CEO letter, we know that we should care about culture to attract and retain the best talent and impress leading investors. A strong culture mitigates reputational risk and adds value.

EY and HBR tell us that culture starts at the top with the Board and good governance and with strong narratives and corporate stories. But not every company can have an activist CEO like Paul Polman or a purposeful founder like Elon Musk to motivate the team and charm the media.

The reality in most organisations is that if the Board isn’t prioritising it, culture isn’t anybody’s actual responsibility. Unless the culture is actively broken (Oxfam, Bell Pottinger, The Weinstein Company) and people are leaving in droves, or the business is on the rocks because of a cultural misdemeanour, it doesn’t usually warrant much pro-active attention. It’s more likely that culture is viewed as ‘just the way things get done around here.’

But external factors like climate change, plastic in the oceans, the gender pay gap, sexual harassment and the sustainable development goals are forcing the issue. Organisations are self-selecting into two camps: those that are heads-up and engaged with the world and others that are head down and pursuing business as usual.

We would argue that taking single use plastic out of the supply chain is a cultural as much as an operational issue. It requires a massive effort to make a change like that in a big organisation. It takes determination to push against the status quo, lobbying various stakeholders around the business to get buy-in and support. And there’s no guarantee of any positive outcome other than the knowledge that as a company you have acted with integrity. The reward will hopefully come in terms of customer loyalty and team motivation but that’s going to be quite hard to quantify in absolute terms.

View the full article here

EVENTS

Even the most time poor executive will find space to attend a well designed and executed event if it helps build or maintain networks and the content is inspiring and worthwhile. Our track record includes developing formats for award winning events spanning internal audiences and public launches. From insurance to retailing, private equity to professional development, presidential inaugurations to flash mobs, we can help devise and execute a memorable event.

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MEDIA RELATIONS

Print publications are on the wane, as digital and social media on mobile devices expand to fill every need. It’s not easy to stay on top of the changing media landscape, let alone maintain the necessary relationships.
Working with a professional PR team will ensure that your media communications are of the highest international standards, and that they hit their mark.

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CRISIS

If you are in crisis and looking for assistance, we can advise on stakeholder communications and media strategy, setting up your frontline press office to filter calls and monitor coverage.

If you anticipate there may be trouble ahead, we can help scenario plan, train spokespeople and provide counsel on the best line of response.

Our team’s experience has been honed on a global stage dealing with issues that include mergers & acquisitions, short sellers, product recalls, unions, NGOs and government enquiries.

RESEARCH & REPORTS

Standing up for and standing out for something is a useful way to position your organisation. Having your own data naturally lends more authority. We very often help clients brainstorm what they want to ‘own’ in terms of issues and devise the appropriate research to support it. We can scope the project and find a research partner or pull together a project team to capture, interpret and present the data.

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VIDEOS

A well crafted video is a powerful way to get your message across. With some careful production planning, your film can be edited to different lengths to be used effectively on different platforms. Whether you are looking for inspiration for a standout investor presentation, or to take your employee engagement to another level, we can help. Our expert teams can operate as easily in Lagos or Kampala as London or New York.

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WRITING A BOOK?

A well produced business book still has the effect of conferring authority on the author, especially when it comes from a respected publishing house and is reviewed in major media. Finding the inspirational spark, the right co-writer (or ghost) and engaging with the right publisher takes time and expertise. Getting the book in front of the right people pre-and post launch to ensure it makes its mark is also crucial for a successful project.

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#BTHECHANGE: GONG’S JOURNEY TO B CORP CERTIFICATION

#BTHECHANGE: GONG’S JOURNEY TO B CORP CERTIFICATION

Sara Bonafair, senior account executive, Gong Communications

Up until 2016, I’d never given much thought to toilet paper. That was until I was assigned the task of taking my company through the B Corp certification process. Now I am a stickler for upholding the small changes, like eco-friendly toilet paper, that helped us achieve the highest standard of overall social and environmental performance, transparency and accountability required to become a certified B Corporation.

We set certification as a goal for ourselves in the summer of 2016. I was not familiar with the B Corp movement previously, but what attracted me to Gong in the first place, its mission to help purpose-driven businesses do extraordinary things for people, planet and profit, is exactly what made Gong eligible for certification.

Certified B Corps, which also count Patagonia, Ben & Jerry’s, and Etsy among their number, aspire to use the power of business to solve social and environmental problems. There are more than 2,000 certified B Corporations in over 120 industries and 50 countries with 1 unifying goal – to redefine success in business. To become certified, a company must satisfactorily answer 166 questions covering a company’s business model, governance, workers, community, and environment (that’s where the toilet paper comes in).

The process is rigorous but companies starting the journey may find that they don’t need to change a whole lot. Some small changes for us included switching to recycled printer paper, implementing quarterly company-wide financial performance meetings, and formalising existing practices into company policies, such as client feedback forms, preferred supplier lists, and a diversity and inclusion policy; practices that existed but just needed formalising. Committing ourselves to our values in this way has helped us bake our mission into our DNA.

After about six months of answering questions and making small changes to help us put our best foot forward, we submitted our questionnaire to the reviewers, who would randomly select answers for us to prove. In June of 2017, we finally made it! From beyond the finish line it is easy to see how much the B Corp certification process has helped Gong grow and we now have two non-executive directors to enable us to lead the charge as one of only a handful of marketing and communications B Corps in the UK.

As for me, after diving deep into every detail of how Gong does what it does, and coming out on the other side with an official B Corp certification, I’m impressed with how the team lives out the company values every day, and am proud to have helped create a legacy that will help uphold this commitment for years to come.

CAN PRIVATE EQUITY EMBRACE PURPOSE POWERED BUSINESS?

CAN PRIVATE EQUITY EMBRACE PURPOSE POWERED BUSINESS?

Narda Shirley, managing director, Gong Communications

The subject of purpose powered business and the issues that inspire CEOs and entrepreneurs alike have been keeping us occupied for a while here at Gong as we’ve worked on the Purpose Powered Business book for John O’Brien and Andy Cave and joined the B Corps community. Our other big focus is private equity, so it felt natural to think hard about the appeal and challenges of one to the other. Chatting to experts in leadership search and assessment helped crystallise an insight that purpose in business is really a people issue. Read our article here on why we think talent will be the reason that private equity allows purpose to sit alongside profit as one of its key objectives.