Category Archives: Small Grid

GONG WINS BRITISH COUNCIL CULTURAL HERITAGE BRIEF IN KENYA

GONG WINS BRITISH COUNCIL CULTURAL HERITAGE BRIEF IN KENYA

Gong Communications Kenya selected from 13 agencies to deliver communications for two-year British Council pilot programme

London, January 8th 2019: Gong Communications, a multi-award winning PR and marketing agency with offices in London and Nairobi, has won the contract to deliver communications support for the British Council’s Cultural Heritage for Inclusive Growth Programme in Kenya. Cultural Heritage for Inclusive Growth is a two-year pilot programme in Columbia, Kenya and Vietnam, which explores the use of cultural heritage for social and economic growth in ways which benefit all levels of society.

The Programme seeks to create an understanding of Cultural Heritage and its contribution to inclusive growth, support inventive Cultural Heritage projects in the country and create new connections between the UK and Kenya’s Cultural Heritage sector. Gong will offer strategic PR support in creating awareness and building an understanding of Cultural Heritage by first exploring how Kenyans value, protect, learn and share culture, and working alongside stakeholders to articulate how Cultural Heritage contributes to tourism, economic growth and job creation with a focus on women and young people. Gong will also be delivering a campaign to drive conversation around Cultural Heritage and how it contributes to inclusive growth, digital asset creation and a digital marketing skills training programme.

Rocca Holly-Nambi, head of Arts, Kenya and East Africa at the British Council commented, “We’re delighted to have Gong on board as one of our partners in delivering our new Cultural Heritage for Inclusive Growth programme in Kenya. This programme directly supports the British Council’s overall mission of increasing trust and mutual understanding between peoples and cultures. We were impressed with the quality of all 13 submissions, but Gong’s proposal really stood out as well considered, creative and practical.”

Nikki Francis-Jones, director at Gong Communications said: ‘‘As a B Corp and a purpose driven agency we are thrilled to be working with the British Council on this brief which focusses on inclusivity, participation and sustainability. The work, kicking off with an insights phase, will be delivered by a combined London/Nairobi team.”

THE CONSIDERATE WAY TO DO BUSINESS – B CORP STYLE

THE CONSIDERATE WAY TO DO BUSINESS

B CORP STYLE

By Nikki Francis-Jones, Director, Gong Communications

It’s a requirement for B Corps during certification to “consider the impact of their decisions on their workers, customers, suppliers, community, and the environment”. Few would argue that people are the very core of a thriving business; attracting and retaining the right talent not only means doing work with like-minded colleagues that is purpose driven but it also means working with people externally who are similarly socially conscious. We experienced first-hand the oft mentioned B Corp spirit of collaboration during a recent website project.

Introductions first: Gong Communications was among the first UK communications agencies to achieve certification in 2017. Last year we were made Best for the World Honorees (Workers), our MD, Narda Shirley, is one of 18 B Corp Ambassadors in a new UK programme and our Nairobi team were delighted to attend the October launch of B Labs in Kenya.

Yep. We’re proud to be a B Corp. It has led to new colleagues, new networks and new business. There’s something about cooperating with like-minded people that makes work seem less like, well, work. Fellow B Corp, Resource Futures, which enables clients to positively manage material resources, found us through the network, and developing their new website was our first professional B Corp collaboration. And the experience has only deepened our enthusiasm to work with more B Corps. Project managing a web build necessitates a fair degree of back and forth particularly in a multi stakeholder set up. The consideration and efficiency shown by the Resource Futures team has catapulted them to the top of our ‘best practice web build leader board’ or it would have done if there was one! Deadlines were adhered to, questions were gathered in a list before sharing, well-thought out feedback was collated internally first then clearly delivered in comprehensive responses (rather than a flurry of 15 different opinions on 15 different emails for us to decipher and diplomatically referee – it happens). Payments were made on or ahead of time. The stand out adjective here is Consideration. The B Corp spirit is Considerate. Which nicely ties in with our values too. The smooth running of the build was no mean feat given that two of the team members worked flexibly (Considerate employers). We were delighted to work with an organisation that has protecting and preserving our planet at its heart and with a team as mindful of our time constraints as suppliers as we were of theirs as clients. More please!

Each client journey varies but for anyone reading this who is considering a new web build or a refresh for your organisation, here are a few tips to getting started:

1. Think big picture. Ideally your website should be aligned to your communications strategy. All of your marketing communications needs to be joined up. Brochures, trade show booths, business cards and social media etc. need to be mutually reinforcing and designed to support your business goals.

2. What is the purpose of your website? Do you want it to be an online brochure, act as a sales funnel or something more interactive? It’s important to think about this upfront as it’ll affect the build process (and cost).

3. Embarking on a new website or a refresh can be a great way to engage employees behind a fresh organisational vision. You may want to ask your staff to suggest websites in your sector they like the look of and why, to generate interest in your new site. However, it’s advisable to limit the number of people in the actual development process to a small team otherwise finding consensus can be a challenge and deadlines might not be met.

4. Right at the start, once the domain name has been registered and hosting organised, start focusing on security and getting the right certificates in place, if you haven’t already, or, your web build partner can help you with this.

5. Consider what kind of Content Management System (CMS) you want to use? WordPress remains one of the most user-friendly and cost-effective options and it’s possible to scale WordPress and build it up in stages when budgets grow.

6. Your website should reflect your organisation’s personality. Think ahead and, if possible, commission some of your own photography, illustration or animation to ensure your website stands out from the crowd.

7. The style and tone of the words also need to accurately mirror your ethos. If you are developing your own content make sure you do your search engine optimisation research first.

8. Allow enough time. It’s easier to work out the flow of the website when all elements are considered so agree your site map before starting any coding. Adding sections later can delay the process and blow the budget. As a guide, from concept to going live, we can deliver a simple scrolling website in five to six weeks. However, sometimes getting internal approvals for concepts and text take longer, so 9 to 12 weeks is a more realistic timeframe.

You can view our Creative Portfolio here.

EVENTS

Even the most time poor executive will find space to attend a well designed and executed event if it helps build or maintain networks and the content is inspiring and worthwhile. Our track record includes developing formats for award winning events spanning internal audiences and public launches. From insurance to retailing, private equity to professional development, presidential inaugurations to flash mobs, we can help devise and execute a memorable event.

FEATURED WORK

MEDIA RELATIONS

Print publications are on the wane, as digital and social media on mobile devices expand to fill every need. It’s not easy to stay on top of the changing media landscape, let alone maintain the necessary relationships.
Working with a professional PR team will ensure that your media communications are of the highest international standards, and that they hit their mark.

FEATURED WORK

CRISIS

If you are in crisis and looking for assistance, we can advise on stakeholder communications and media strategy, setting up your frontline press office to filter calls and monitor coverage.

If you anticipate there may be trouble ahead, we can help scenario plan, train spokespeople and provide counsel on the best line of response.

Our team’s experience has been honed on a global stage dealing with issues that include mergers & acquisitions, short sellers, product recalls, unions, NGOs and government enquiries.

RESEARCH & REPORTS

Standing up for and standing out for something is a useful way to position your organisation. Having your own data naturally lends more authority. We very often help clients brainstorm what they want to ‘own’ in terms of issues and devise the appropriate research to support it. We can scope the project and find a research partner or pull together a project team to capture, interpret and present the data.

FEATURED WORK

VIDEOS

A well crafted video is a powerful way to get your message across. With some careful production planning, your film can be edited to different lengths to be used effectively on different platforms. Whether you are looking for inspiration for a standout investor presentation, or to take your employee engagement to another level, we can help. Our expert teams can operate as easily in Lagos or Kampala as London or New York.

FEATURED WORK

WRITING A BOOK?

A well produced business book still has the effect of conferring authority on the author, especially when it comes from a respected publishing house and is reviewed in major media. Finding the inspirational spark, the right co-writer (or ghost) and engaging with the right publisher takes time and expertise. Getting the book in front of the right people pre-and post launch to ensure it makes its mark is also crucial for a successful project.

FEATURED WORK

#BTHECHANGE: GONG’S JOURNEY TO B CORP CERTIFICATION

#BTHECHANGE: GONG’S JOURNEY TO B CORP CERTIFICATION

Sara Bonafair, senior account executive, Gong Communications

Up until 2016, I’d never given much thought to toilet paper. That was until I was assigned the task of taking my company through the B Corp certification process. Now I am a stickler for upholding the small changes, like eco-friendly toilet paper, that helped us achieve the highest standard of overall social and environmental performance, transparency and accountability required to become a certified B Corporation.

We set certification as a goal for ourselves in the summer of 2016. I was not familiar with the B Corp movement previously, but what attracted me to Gong in the first place, its mission to help purpose-driven businesses do extraordinary things for people, planet and profit, is exactly what made Gong eligible for certification.

Certified B Corps, which also count Patagonia, Ben & Jerry’s, and Etsy among their number, aspire to use the power of business to solve social and environmental problems. There are more than 2,000 certified B Corporations in over 120 industries and 50 countries with 1 unifying goal – to redefine success in business. To become certified, a company must satisfactorily answer 166 questions covering a company’s business model, governance, workers, community, and environment (that’s where the toilet paper comes in).

The process is rigorous but companies starting the journey may find that they don’t need to change a whole lot. Some small changes for us included switching to recycled printer paper, implementing quarterly company-wide financial performance meetings, and formalising existing practices into company policies, such as client feedback forms, preferred supplier lists, and a diversity and inclusion policy; practices that existed but just needed formalising. Committing ourselves to our values in this way has helped us bake our mission into our DNA.

After about six months of answering questions and making small changes to help us put our best foot forward, we submitted our questionnaire to the reviewers, who would randomly select answers for us to prove. In June of 2017, we finally made it! From beyond the finish line it is easy to see how much the B Corp certification process has helped Gong grow and we now have two non-executive directors to enable us to lead the charge as one of only a handful of marketing and communications B Corps in the UK.

As for me, after diving deep into every detail of how Gong does what it does, and coming out on the other side with an official B Corp certification, I’m impressed with how the team lives out the company values every day, and am proud to have helped create a legacy that will help uphold this commitment for years to come.