Tag Archives: inclusion

Where are the changemakers?

Crises – like the current Covid-19 pandemic – take a significant social and economic toll, yet they contain the dynamics for disruption from which new business models emerge. In a June 2020 survey by McKinsey, more than 90 percent of executives said they expect the fallout from COVID-19 to fundamentally change the way they do business over the next five years. 

But where are these game changers, the companies challenging convention with the ability to open up new avenues of social, economic and financial growth? Here are three of our favourite examples of companies who are challenging convention and transforming industries right now. 

Dive In Festival – adapting to a virtual platform to broaden reach of D&I issues 

Despite a visible year-on-year growth for the insurance industry’s festival on diversity and inclusion – which Gong has worked to deliver since inception in 2015 – the Dive In Festival team’s swift response to physical events disappearing during the pandemic resulted in record-breaking attendance in 2020. By taking the event online, and running it virtually, Dive In recorded 30,153 attendees (3x that of the previous year), at 144 events globally, in 33 countries. The event has already proved to be award-winning, at the 2021 Africa SABRE awards, and the format will be replicated for the event in September 2021, when it will once again inspire discussion around important discussions such as racial equality and gender diversity in the workplace. 

Visionable – changing how we access healthcare 

Visionable is the first video collaboration platform designed especially for healthcare teams’ specialist clinical needs. It’s reimagining health and social care as we become more and more digitally connected. This article in the Financial Times outlines its success in improving results for stroke victims by allowing treatment by consultants via video link before they reach hospital. Even more recent though, is its Visionable Connect video calling app, allowing Covid patients to remain in contact with loved ones whilst in lockdown and professionals to support patients without having to visit their bedside, while PPE was in short supply. You can read the case study on this here. 

DPO – encouraging financial inclusion via ecommerce in Africa 

DPO Group is a home-grown Kenyan technology champion headquartered in Nairobi. Established 14 years ago, it has built and scaled electronic payment solutions that are now used by 50,000 merchants across Africa. It has a history of successful innovation – notably (according to this Forbes article on the company) because of the way it “respects the cultural differences that exist across Africa markets and build products and local teams suited to each market”. DPO responded to an accelerated structural shift away from cash to online payments during the early stages of the Covid-19 outbreak by offering many of its small firm customers the opportunity to process electronic payments in order to expand. One example is Artcaffe – a coffee and bakery chain with no previous online presence – which was able to become a much larger food ordering marketplace, using a DPO-powered website. Artcaffe now sells products on behalf of its suppliers and supports the livelihoods of many offline businesses during the crisis.  

Gong named among winners of 2021 Africa SABRE Awards

Gong was delighted to be named among the winners of the 2021 Africa SABRE Awards, which recognize Superior Achievement in Branding, Reputation, and Engagement, during a virtual award ceremony.

Since 2015, Gong has helped to deliver the Dive In Festival , the insurance industry’s festival for diversity and inclusion, which was celebrated in a record-breaking 35 countries last year.

As the effects of the festival continue to be felt around the world, Gong was named the winner of two categories (Research and Planning and Public Education) and also received a certificate of excellence (in the Financial and Professional Services category) in the awards ceremony (which is run by PRovoke Media) for its work in delivering this iconic festival in Nigeria, alongside its African partners Phyllion & Partners Limited, Aon and Lloyd’s.

To learn more about the Dive In Festival – which will run this year from 21 – 23 September – please see www.diveinfestival.com.

Lloyd’s Dive In Festival

EVENT MANAGEMENT, DESIGN & STAKEHOLDER ENGAGEMENT

Inclusion@Lloyd’s, the committee for governance and strategy for D&I in insurance, challenged Gong to develop a brand platform to bring diversity and inclusion alive in the Lloyd’s market. 

They wanted an inspirational and engaging format that people would be motivated by, primarily for the business case to practice better diversity and inclusion in their companies.

The result was Dive In – what began as an initiative of Lloyd’s in just one country in 2015 has become a global initiative across the entire insurance sector, attracting support from firms in financial services, recruitment and law.

Gong developed the brand concept for Dive In and ran logistics and communications for each festival in a composite multi-stakeholder environment with a global reach of 1.8 million.

This involved developing the website and an app on both Apple and Android, curating marketing collateral including a 40-page festival programme, sponsorship offerings, organising a wealth of video and photography capture, running the press office and creating buzz through launch events, branded coffee carts, street-facing branding of the iconic Lloyd’s building, stakeholder communications in each of the 32 countries, and running global steering committee meetings from London.

Described as a ‘brave and bold event’ by Marketing Week, the success of Dive In has been widely recognised by awards in the insurance sector, marketing and PR experts and employers’ networks. Dive In has won or been shortlisted for 11 awards, won 7, and been widely praised and acknowledged across the industry.

A post-festival survey revealed its impact, with 99% attendees agreeing diversity and inclusion was good for business.

Gong secured positive and extensive media coverage across the globe, reaching stakeholders throughout the insurance sector and beyond. Dive In 2020 had a footprint across six continents with over 140 events in 35 countries.