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News

Lloyd’s insurance market re-appoints Gong as communications partner for international diversity festival

April 12, 2023 rachel_eaton Leave a comment

Gong has been re-appointed to manage diversity and inclusion communications for the Lloyd’s insurance market. The appointment will mark Gong’s seventh year of working with Dive In, the first insurance market-wide diversity and inclusion festival, on behalf of the Inclusion@Lloyd’s steering group.

Dive In is a global movement in the insurance sector that supports the development of inclusive workplace cultures. Its mission is to enable people to achieve their potential by raising awareness of the business case for diversity, equity and inclusion and promoting positive action for diversity in all its forms. Since the first festival in 2015, Dive In has grown exponentially, with events taking place across 40 countries world-wide, attracting more than 34,000 people.

Narda Shirley, founder of Gong said: “As an agency with a fair amount of D&I expertise, we are able to play an integral part in a very exciting and dynamic movement. With such a wide-ranging brief that covers theme ideation, video, stakeholder relations, media communications and social media, it really allows us to play to our key strengths. The Dive In Festival grows in popularity year on year, constantly breaking country and attendee records and we can’t wait to get stuck into supporting Dive In 2023!”

Described as a ‘brave and bold event’ by Marketing Week, the success of Dive In has been widely recognised by awards in the insurance sector, marketing and PR experts and employers’ networks. Dive In has won or been shortlisted for 12 awards, won seven, and been widely praised and acknowledged across the industry.

This year’s Dive In Festival will be held between 26th-28th September 2023 and will include branded events across the globe.

Case Study

Lloyd’s Dive In Festival

June 15, 2016 gavin_doult Leave a comment

EVENT MANAGEMENT, DESIGN & STAKEHOLDER ENGAGEMENT

Inclusion@Lloyd’s, the committee for governance and strategy for D&I in insurance, challenged Gong to develop a brand platform to bring diversity and inclusion alive in the Lloyd’s market.

They wanted an inspirational and engaging format that people would be motivated by, primarily for the business case to practise better diversity and inclusion in their companies.

The result was Dive In – what began as an initiative of Lloyd’s in just one country in 2015 has become a global initiative across the entire insurance sector, attracting support from firms in financial services, recruitment and law.

Gong developed the brand concept for Dive In and ran logistics and communications for each festival in a composite multi-stakeholder environment with a global reach of 1.8 million.

This involved developing the website and an app on both Apple and Android, curating marketing collateral including a 40-page festival programme, sponsorship offerings, organising a wealth of video and photography capture, running the press office and creating buzz through launch events, branded coffee carts, street-facing branding of the iconic Lloyd’s building, stakeholder communications in each of the 32 countries, and running global steering committee meetings from London.

Described as a ‘brave and bold event’ by Marketing Week, the success of Dive In has been widely recognised by awards in the insurance sector, marketing and PR experts and employers’ networks. Dive In has won or been shortlisted for 11 awards, won seven, and been widely praised and acknowledged across the industry.

A post-festival survey revealed its impact, with 99 per cent attendees agreeing diversity and inclusion was good for business.

Gong secured positive and extensive media coverage across the globe, reaching stakeholders throughout the insurance sector and beyond. Dive In 2020 had a footprint across six continents, with over 140 events in 35 countries.

Insight

Developments in the insurance/reinsurance market – An African perspective.

January 14, 2013 rachel_eaton Leave a comment

Isabelle Alenus-Crosby

Demand for insurance and reinsurance continues to grow globally, but nowhere as quickly as in Africa.

Rating agencies are awarding stronger ratings to African Reinsurance providers despite the continuing economic crisis in the West.

The Economist states that seven African countries, including Nigeria, Ethiopia and Mozambique, are forecast to be among the 10 fastest–growing economies over next 5 years. Nigeria has by far the largest population in Sub-Saharan Africa, which, combined with being the second largest economy (after South Africa), gives it the highest potential for life insurance.

The middle class in each of these countries is fueling a growing demand for goods & services. Demand for insurance products, new or otherwise, should therefore follow. According to Continental Reinsurance “this urban consumer class, that is expanding faster that the middle class base anywhere else in the world, is the insurance industry’s biggest opportunity. However, with the exception of South Africa, little headway has been made in unlocking it”.

Africa has not escaped the general increase in the worldwide incidence of natural catastrophes that, according to an AON report, saw 900 occurrences globally in 2012, compared to 820 in 2011. The African continent experienced widespread flooding in Mozambique, Kenya, Tanzania, South Africa, and Nigeria, and severe drought in parts of the horn of Africa. The lack of insurance in these areas shows that the market is still very much in its infancy, and, with the exception of South Africa, should translate into immense potential.

“Unlocking” is certainly the key word.

EVENT MANAGEMENT, DESIGN & STAKEHOLDER ENGAGEMENT

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