CORPCOMMS: DIVE IN WINS BEST LIVE EVENT – INTERNAL

When Inga Beale, chief executive of the Corporation of Lloyd’s, unveiled her Vision 2025 for the insurance business, it rested on eight pillars. Alongside Innovation and Capital sits Talent. For the Vision to be successful, by 2025 Lloyd’s will be ‘a place where talented, diverse and socially responsible employees feel proud to work’.

The Corporation’s steering group, Inclusion@Lloyd’s, is working to highlight the business case for diversity and inclusion. The Festival for Diversity and Inclusion in Insurance, branded Dive In by agency Gong, was designed to show how diversity stimulates innovation, promotes productivity and generates better financial returns.

Targeted at key influencers within Lloyd’s member organisations and employees in the insurance broking market, Gong created a pre-Festival buzz with a dedicated website, activities across internal, external and social media, and branded collateral, such as coffee carts which served 19,000 drinks.

The agency also engaged with communication leaders in member companies, providing tools, templates and content for intranets and email blasts. The events took place across four days within the insurance heart of the City of London, EC3. Each day explored a different theme: Women in Insurance; Cultural DNA: Diversity Now and Always; ‘Out’ in the market and Workability, with speakers ranging from celebrity stylist Gok Wan to former BP chief executive Lord Browne.

The festival comprised a mix of panel discussions, debates and workshops to networking, art exhibitions and dance performances. The front of the iconic Lloyd’s of London building was branded with Dive In. More than 2,000 people registered to attend, resulting in 1,762 visitors.

Importantly, 99 per cent of them said that diversity and inclusion was good for business while nine in ten felt they had a better understanding of the topic as a result of the Festival. And 87.5 per cent said they now knew what to do to improve diversity and inclusion within their organisations.

The Festival generated 40 videos, which are accessible via the Dive In website, which received more than 23,000 visitors during the event. The industry’s trade publication Insurance Times has also agreed to carry monthly blogs on diversity and inclusion.

‘This was a highly creative event which challenged the old ‘pale and male’ images of Lloyds,’ said the judges. ‘It is great that this is now being exported to overseas markets.’

GONG’S CSR IN PRWEEK

Gong Communications received a mention in PR Week as winner of the “Good chap of the week award”

“Christmas, Flack hears, is a time for giving, so congratulations to Gong Communications for setting up a programme to support Holy’s Home for Children, a small charity constructing an orphanage to support up to 30 vulnerable children in rural Ghana.

It might not sound anything exceptional for an agency to start this sort of thing – but Flack was impressed to hear not only that the charity was founded by senior account manager James Deacon, but that he secured the opportunity for his charity in a Dragon’s Den-style contest pitching to his new colleagues, on his very first day at the agency last month, against several other charities.

Bravo, James – and Bravo, Gong, which will make a monthly donation to the charity, in addition to other support throughout 2017.”
PR Week, 09/12/2016

Read the full article here

GONG KENYA WINS THE ASIAN WEEKLY AWARD FOR GARDEN CITY LAUNCH 

Nairobi, 02 March 2016: Gong Communications Kenya has won The Asian Weekly Achiever’s Award 2016 for Best Product/Brand Launch for the official opening launch of mixed use development Garden City in Nairobi.

The launch of Garden City culminated in a glittering evening event for over 700 dignitaries on 8^th September 2015 at Garden City Mall, with the governor of Nairobi, Dr. Evans Kidero, as the guest of honour. After achieving widespread media coverage the event was nominated by the magazine and selected by the public as the winner for the product/brand launch category, ahead of four other nominees including Samsung and Tata Motors.

Gong Kenya has managed the branding and marketing of Garden City since ground breaking of the project in 2013, and worked in partnership with BrightBlack Events to create September’s grand opening event, including an extensive range of entertainment from live music, dancers, performance artists and models who mingled with guests, to a choreographed light show projected onto the mall’s facade.

Gong Kenya’s managing director, Beverly Amira said: “The Achiever’s Award recognises individuals, organisations and companies that have excelled in their areas of operation and positively impacted the community so this is a great win for Gong and I’d like to thank The Asian Weekly for nominating us. I’d also like to say a big thank you to Crista Mehta and her BrightBlack team for their time and dedication, working tirelessly with us to make sure the event was second to none. We’re looking forward to the next event and a busy and successful 2016 for Gong Communications Kenya!”

Gong Kenya manages corporate communications and PR, including event management, branding and crisis communications for a diverse range of clients in sub-Saharan Africa in sectors such as financial and professional services, retail, energy, construction and human resources.