A well crafted video is a powerful way to get your message across. With some careful production planning, your film can be edited to different lengths to be used effectively on different platforms. Whether you are looking for inspiration for a standout investor presentation, or to take your employee engagement to another level, we can help. Our expert teams can operate as easily in Lagos or Kampala as London or New York.
A well produced business book still has the effect of conferring authority on the author, especially when it comes from a respected publishing house and is reviewed in major media. Finding the inspirational spark, the right co-writer (or ghost) and engaging with the right publisher takes time and expertise. Getting the book in front of the right people pre-and post launch to ensure it makes its mark is also crucial for a successful project.
Nairobi, Kenya. 6 July 2017
Beverly Amira, MD Gong Kenya
On 6 July Gong Kenya, Moody’s Investor Services and the Business Council for Africa (BCA) collaborated to stage a breakfast event on the subject of ‘Reputation Capital’ in Nairobi. The two speakers, Gong’s Group MD, Narda Shirley and Moody’s Head of Relationships in Africa, Sylvia Chahonyo, were introduced by Michael Monari, the BCA’s East Africa representative, who set out the membership body’s mission to help businesses make valuable new connections in Europe and in Africa among its community of 4000 members. The fifty-strong audience this morning included communications professionals and business leaders from industries as diverse as banking, insurance, technology, travel, real estate, private equity, government and energy. The breakfast discussion centred on the business value of reputation – how to crystallise, measure, manage, and protect it. Gong provided its 10 top tips for best practice in building and defending corporate reputations, giving a special shout out to B Labs East Africa and the certified B Corp community, which Gong has recently joined (B Corp certification is to business what fair trade is to coffee). Third party expert views and customer reviews, awards and accreditations were cited as key in building reputation ‘in peace time’ in the context of developing robust crisis communications strategies before trouble hits your business. Moody’s focused on the role of credit ratings agencies in risk management, explaining to the audience how this role is localised for the African continent. And the event wrapped with insightful questions from the audience on the role of internal communications in building workplace cultures that can withstand crises. Audience feedback was immediately positive to the point that Gong Kenya has already committed to host two more events in the series, one on ‘Cultural Capital’ and the other on ‘Social Capital’.
Download the Reputation Capital Presentation, Nairobi. 6 July 2017 here.
New visual identity and vision for Gong marks milestone in company’s growth
London, 6th July 2016: Since Gong was launched 12 years ago, the communications industry has undergone seismic changes. Then, there was no Twitter, no Instagram, no Snapchat. LinkedIn was only a year old with 756,000 users compared to upwards of 350 million now. Digitalisation and globalisation have changed, beyond recognition, the way we communicate. It’s not only this industry as a whole that has evolved; Gong has too.
Gong Creative and Gong Kenya were opened in 2012, a new team is on board, and already this year Gong’s client work has won or been shortlisted for seven awards. Narda Shirley, managing director of Gong Communications said: “It’s been a year of significant growth and success for Gong so we’ve looked inwards and done something we advise our clients to do; refreshed our brand. We’re attracting some talented young minds and we’ve taken the opportunity to reflect more closely on who we are and what we cherish in our work. We value purpose in the work we do for our clients. The time was right to rebrand to mirror this vision.”
Gong’s rebrand from concept to identity to new website has been designed and produced entirely in-house.
London, 13 May 2016: Praised as a ‘bold and brave’ event, the Dive In Festival for diversity and inclusion in insurance has won a prestigious industry award. Curated by Gong for our client Lloyd’s of London, Dive In won the Diversity Champion category at the Marketing Week awards beating off some stiff competition. The judges also said: “Dive In ran a prominent event and really made their mark ensuring they are committed for the long term.”
The award was presented by Sir Lenny Henry at a glittering ceremony at the Roundhouse in London on May 12th.
“We are absolutely thrilled that Dive In has received this high profile recognition,” commented Narda Shirley, managing director at Gong Communications. “It was an honour to have been an integral part of a very exciting ‘first’ for the insurance industry with a wide-ranging brief spanning branding, video, events and workshops. Dive In 2016 is already looking even bigger and better!”
Following on from the hugely successful 2015 event, Gong has been re-appointed by Lloyd’s to curate Dive In on behalf of the Inclusion@Lloyd’s steering group. This year’s festival will be held between 27th-29th Sept 2016 and will include branded events across the globe as well as expanded participation outside the Lloyd’s Market.
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