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CAMPAIGNING WITH A COMMITMENT TO NET ZERO

Puro.earth is a marketplace for voluntary carbon removals, designed to help businesses committed to Net Zero reduce their carbon footprint immediately, while they figure out their own operational emissions reductions.

Gong was introduced to Puro.earth to help amplify its full commercial rollout as it emerged from a year’s beta testing among its founding community with early clients including Swiss Re.

We developed key messages and talking points for the three founders to drive consistency and clarity through their media and stakeholder engagement.

After a successful launch period, Gong’s brief increased to include social media management to help reach influential experts and opinion formers in global carbon markets.

The stakeholder engagement campaign includes a call to action (on the back of a public consultation) for carbon removal to be separated from less scientifically measurable forms of carbon offsetting, to promote its efficacy.

Puro.earth hit the headlines as it was chosen to support Microsoft in its goal to be carbon negative by 2030 and remove all historic emissions by 2050, by providing verified carbon dioxide removal tonnage from suppliers on its platform. Gong arranged for Marianne Tikkanen, Co-founder of Puro.earth, to talk to Ian King on Sky News about Puro.earth, the future of global carbon removal supply and the different methodologies available already.

We also supported Puro.earth as Nasdaq bought a majority stake in the company, marking the New York stock exchange operator’s first investment in the carbon removal market. International coverage included Wall Street Journal, Sifted, Business Green and Greenbiz.com.

Isabelle Alenus-Crosby

Google’s announcement to expand mobile broadband in Africa could revolutionize life on the continent. In the developed world, Mobile Web connectivity is such a part of everyday life that we take it for granted. This is not the case in Africa at all, but might be about to change. Google stated recently that it aims to dramatically improve Internet access on the continent by 2015.

The Internet in Africa still has a very low penetration rate, and measurable parameters such as overall number of hosts and available bandwidth indicate that it is very much behind the “digital divide“. Within Africa itself there is an additional divide, with most infrastructure concentrated in South Africa, Morocco, Egypt, Mauritius and the Seychelles. The Internet’s full potential therefore remains largely untapped in Sub-Saharan Africa.

Today, broadband penetration is still very low compared to regions of similar income, and although 15% of the world’s population lives in Sub-Saharan Africa, only 6% of the world’s Internet users do (Google). The telecommunications market in Africa is one of the fastest-growing in the world. Since 2000, mobile telephony in Africa has been booming and has become substantially more widespread than fixed line telephony.

Telecommunication companies in Africa are already looking specifically at Broadband Wireless Access technologies as the key to make Internet available to the population at large. The importance of this cannot be overstated. Internet is after all a tremendous, undisputed force for economic growth and social change.

On top of bringing people together, it also provides an outlet for new forms of innovation, entrepreneurship and social good. It is a dynamic tool for stimulating economic growth and has the ability to bring news and markets to even the remotest of populations. Fernando de Sousa, General Manager for Africa Initiatives at Microsoft, stated that by 2018 Africa will have a workforce of 500 million people. A big part of them will probably be entrepreneurs and will come up with new ideas, which can be turn into real projects and businesses.

It is therefore crucial that they have access to the necessary tools!

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Puro.earth

CAMPAIGNING WITH A COMMITMENT TO NET ZERO

Google sets its sights on Africa

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