Tag Archives: media relations

Landscape Institute

February 1, 2023 rachel_eaton Leave a comment

CHAMPIONING THE LANDSCAPERS’ ROLE IN COMBATTING CLIMATE CHANGE THROUGH CORPORATE COMMUNICATIONS

Gong worked with the Landscape Institute, the chartered body for the landscape profession, to highlight the role of landscape architects in building landscapes that combat climate change, support health and wellbeing, and promote the green recovery.

As a sustainability communications firm, Gong’s original remit was focused on increasing awareness of the Landscape Institute in media by telling the incredible stories of the winners of the Landscape Institute Awards.

After initial discovery work which included reviewing company stakeholders, analysis of the media landscape and conducting interviews with the various winners, we achieved coverage in target titles such as BALI, Horticulture Week, The Landscaper, and Architect’s Datafile.

Gong was re-engaged by the Landscape Institute to support the Landscape Institute Awards 2022, achieving coverage in trade and regional publications such as Specification and London Daily News.

Our sustainability comms specialists also helped the Landscape Institute to launch its Skills for Greener Places research at the body’s annual Jellicoe lecture. After reviewing and identifying key themes that would attract media interest around the report, Gong secured press release coverage in regional and trade titles such as London Daily News and Pro Landscaper, and follow up interviews with Landscape Institute stakeholders in Horticulture Week.

Case Study

DPO Group

April 15, 2021 sarahcaddy Leave a comment

COMMUNICATIONS SUPPORT FOR AFRICAN DIGITAL PAYMENTS COMPANY

DPO Group has developed the technology to allow businesses across Africa to process payments, on and offline. Headquartered in Kenya, with presence in 19 African countries, DPO works with businesses of all sizes, supporting the growth of small local businesses, as well as working with large corporations, such as Uber, Booking.com and DHL.

Gong was tasked with supporting DPO in developing its corporate profile and raising awareness of its suite of products to businesses locally, regionally and internationally, with coverage secured in Kenya, South Africa, Ghana, Nigeria, Senegal, the UK, the US, China and France, amongst others.

In August 2020, Gong supported DPO Group in the announcement of its planned acquisition by Network International, in what is a landmark deal for the African payments landscape and one of the largest exits in Africa’s tech sector.

With a modest investment we are delivering outsized results, securing 50 pieces of coverage of DPO’s acquisition alone, including in top tier international titles such as Forbes and Quartz. The estimated reach of this single announcement was over 1.5bn readers.

Case Study

DoctorLink

April 15, 2021 sarahcaddy Leave a comment

COMMUNICATIONS SUPPORT FOR LAUNCH OF DIGITAL HEALTH COMPANY

Gong was retained to develop a communications strategy to launch digital triage provider DoctorLink, encouraging uptake by GP surgeries, changing public perception and behaviour around booking GP appointments, and building a corporate brand to support future products and long-term business goals.

We began by conducting extensive stakeholder and market research, which informed a brand strategy workshop, during which we analysed corporate brand attributes and differentiators and defined the company vision, mission, values and core market positioning.

We took a multi-channel approach to achieve DoctorLink’s core communications goals, including media relations, social media, industry event debates, thought leadership whitepaper research, case studies, working with medical professional champions and influencers, video, and design collateral including infographics.

The product launch was a huge success, with extensive coverage of the white paper research in industry publications, as well as expert opinions published in the national papers. The research was turned into a TED-style talk and used as the basis for speaking engagements at key NHS conferences. Following the launch, we continued to build DoctorLink’s B2B profile alongside a consumer awareness of the product through ongoing media and marketing activity.

In December 2020, DoctorLink was acquired by digital health company HealthHero, having seen a 250 per cent increase in its active user base and 900 per cent growth in video consultations over the nine months prior to acquisition. During this timeframe, the number of GP clinics using the DoctorLink platform had tripled and it reported 10 times revenue growth in 2020, making it one of the largest telehealth companies in Europe.

Case Study

African Infrastructure Investment Managers (AIIM)

April 15, 2021 sarahcaddy Leave a comment

CORPORATE COMMUNICATIONS FOR AFRICAN PRIVATE EQUITY INVESTMENT MANAGER

African Infrastructure Investment Managers (AIIM), one of Africa’s leading private equity investment managers dedicated to African infrastructure, has been a retained client of Gong’s since 2016.

Our corporate comms brief with AIIM focuses on talking about its extensive infrastructure experience in targeted press, concentrating on positioning AIIM as one of the leading renewable energy investors on the continent.

Activities also included announcing deal news, drafting LinkedIn content and carefully targeted op-ed writing on issues such as: the outlook for renewable energy in Africa, reform priorities in Nigeria’s power sector, the role of the private sector in plugging the infrastructure spending gap, and the importance of renewables in a greener recovery post-Covid.

Coverage has been achieved in international titles such as the Financial Times and Bloomberg, energy trade publications such as Energy Voice, Renewable Energy Magazine and Power magazine, as well as several target investment publications. Potential readership of Gong’s media coverage reaches an average of 55 million people each month.

Our work with AIIM resulted in Gong winning the global corporate communications brief for AIIM’s holding company, Old Mutual Alternative Investments.

Case Study

Sunlight

March 24, 2021 rachel_eaton Leave a comment

MEDIA RELATIONS FOR WORLD-LEADING ENERGY STORAGE COMPANY

On a retained basis, we supported Sunlight Group Energy Storage Systems, a world-leading technology company and provider of innovative energy storage solutions, in finding its voice amidst the green energy transition discussions.

Our renewable energy PR team ran a communications messaging workshop to define the company’s three key messages, supported its international expansion and positioned the company as a voice of authority on sector issues.

Then we set about securing CEO interviews and company profiles in international business titles including Reuters, Forbes, NY Times and Bloomberg. We also managed thought leadership articles with leading trade publications including Warehouse & Logistics, Energy Storage News and Batteries International, on the topics of battery innovation and industrial applications. Profiles and opinion pieces were supported by regular product and company news announcements covered by titles such as Yahoo! Finance, El Pais, Il Sole 24 Ore and Handelsblatt.

Through a PR & marcomms campaign, our renewable energy communications consultants helped Sunlight Group to communicate its employee value proposition, promote its employment opportunities within Greece and champion its female representatives within the STEM sector. We told these stories through a series of Life at Sunlight videos, blogs and social media assets, backed up by a solid media relations campaign in key engineering and energy titles such as PV Magazine, FinanzNachrichten and FocusTechnica.

Case Study

British Council

February 10, 2021 rachel_eaton Leave a comment

CREATIVE CAMPAIGN WITH DIGITAL-FIRST STRATEGY

Our brief from the British Council was to encourage a priority audience of 18 to 35-year-olds to want to learn about, protect and value Kenya’s cultural heritage in order to engage and benefit from it more fully.

With tight budgets and a young demographic, who were mostly to be found online, we developed a digital-first strategy which we called #CultureGrows.

To generate engagement, we posed the question ‘Who’s your Cultural Hero?’, launched to coincide with World Day for Cultural Diversity, with an entertaining explainer video developed for social media.

Cultural organisations and creative enterprises were invited to input to the long list of heroes, with the nominees starring in a specially commissioned photography exhibition held at one of Nairobi’s most iconic cultural institutions, the McMillan Library. The nominees embraced the hashtag and shared key messages on their social channels to communicate their place on the list.

With the winners announced on Mashujaa Day (Heroes Day), we engaged media with a press conference attended by 25 choice journalists, and two media releases generating extensive local coverage.

This work was recognised by the PR industry’s most prestigious global awards, The Sabre Awards 2020, for superior achievement in branding and reputation in the educational and cultural institutions category. Gong subsequently won the pitch to manage communications for the British Council’s East Africa Arts programme across the region.

Stakeholders and consumers who have shown an interest in cultural heritage will be able to continue the conversation online after the pilot phase, following a series of digital training sessions we have delivered around cultural heritage.

Case Study

Global Parametrics

February 9, 2021 rachel_eaton Leave a comment

CORPORATE MESSAGING AND MEDIA RELATIONS

Gong’s brief from Global Parametrics was primarily media relations-focused, with the aim of raising awareness and understanding of the role of parametric products in protecting livelihoods, in response to natural disaster and extreme climate events.

We used our comms methodology to arrive at a ‘Strategy on a Page’ that would drive clarity, support the team in communicating consistently and enable us to refresh the website.

As well as refreshing the web copy, we helped GP to launch a climate-insurance scheme, stewarding the conversation around a highly technical subject matter into a narrative that was accessible to a range of media, including business, insurance, sustainability and development outlets.

With a modest investment we have delivered outsized results, securing coverage in top tier international titles such as the Financial Times, The Economist and Reuters, as well as regional African broadcast channels and key vertical media targets like Development Finance and Insurance Day.

Third party engagement with the media coverage across social channels from funders such as FCDO and KFW has highlighted the opportunities for further investment within this field.

Case Study

Visionable

February 9, 2021 rachel_eaton Leave a comment

ACCELERATING GROWTH WITH MEDIA RELATIONS

UK healthcare technology company Visionable retained Gong to build the company’s profile in business media, initially in the UK and the US. The company is on an accelerated growth path due to the impact of coronavirus and the need for socially distanced healthcare provision.

To ensure targeted visibility amongst priority audiences we developed a comms strategy and key messages for the company by working with the joint co-founders and directors.

This involved reviewing competitor messaging to guarantee that Visionable’s messaging was fresh and differentiated. We proactively engaged target international business and trade media via press releases, wrote op-eds and conducted background briefing calls.

Gong has successfully increased Visionable’s coverage within business media titles including Forbes and Health Business. In its first six months on retainer, Gong reached over 1.3 billion estimated readers through its proactive media outreach and briefing sessions with targeted journalists, including the Financial Times and TechCrunch.

Case Study

The End Fund

February 9, 2021 rachel_eaton Leave a comment

TARGETED MEDIA RELATIONS

Media coverage was an important element of Gong’s deliverables to ensure its client The END Fund was visible to national leaders, finance and health ministers as well as potential donors.

This meant targeting ‘tier one’ international business publications including The Economist and Financial Times (pictured). On a geographic basis, we targeted pan-African media to reach business leaders across the Continent. We also gained coverage in the development and philanthropy specialist media.

To make the best use of time, we targeted events including a sanctioned WEF side event and a SKOLL global meeting as opportunities to meet journalists with pre-agreed key messages.

To learn more about our media relations work, contact us.

Tag Archives: media relations

Landscape Institute

CHAMPIONING THE LANDSCAPERS’ ROLE IN COMBATTING CLIMATE CHANGE THROUGH CORPORATE COMMUNICATIONS

DPO Group

COMMUNICATIONS SUPPORT FOR AFRICAN DIGITAL PAYMENTS COMPANY

DoctorLink

COMMUNICATIONS SUPPORT FOR LAUNCH OF DIGITAL HEALTH COMPANY

African Infrastructure Investment Managers (AIIM)

CORPORATE COMMUNICATIONS FOR AFRICAN PRIVATE EQUITY INVESTMENT MANAGER

Sunlight

MEDIA RELATIONS FOR WORLD-LEADING ENERGY STORAGE COMPANY

THOUGHT LEADERSHIP AND DIGITAL INSIGHTS

British Council

CREATIVE CAMPAIGN WITH DIGITAL-FIRST STRATEGY

Global Parametrics

CORPORATE MESSAGING AND MEDIA RELATIONS

Visionable

ACCELERATING GROWTH WITH MEDIA RELATIONS

The End Fund

TARGETED MEDIA RELATIONS

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